The company currently has 3, partners worldwide in countries including the US, Canada, South Africa, Australia and all European regions. This enabled the company to provide dating software, membership database, payment processing, customer support, hosting infrastructure and tax processing to partners looking to set up dating sites. The membership database is segmented according to personal details age, sex, geographical location, etc. This means that a member who joins on a “general” dating site will appear in the search results of all sites in the same category. The same approach works for other facets such as Over 50s, Casual and Gay dating. There are also some unusual terms on some websites where they claim they can irrevocably use any information that you have provided to them. There seems to be no opt-out as to how far this data is shared between related sister companies. Early on, Williams was joined by Steve Pammenter, a recruitment consultancy owner who helped set up Global Personals Limited in order to fund and launch WhiteLabelDating. From Wikipedia, the free encyclopedia. This article contains content that is written like an advertisement.
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The investigation was launched into the company after concerns about their use of data were reported. In June this year the CMA published their summary of undertakings. This is an issue is close to our hearts at M14; not only do Venntro the company CMA looked into provide a similar service to us on the surface, but data protection and user respect is a core value we hold as a company. The investigation found that people signing up to websites built on their platform were unaware that their personal information would be loaded to a central database allowing the company to share their profiles with some of their other sites.
As an end user, this means after joining one site you would be viewable as a user on many other sites. Due to lack of information given during sign up some users complained they had effectively joined a site with explicit adult content, without realising it. As a result of the investigation conducted by the CMA, Venntro agreed to make several legally binding commitments to make data usage clear to users. As a result of our investigation, Venntro has now pledged to be more upfront with its customers in future.
The days of collecting as much data as possible and using it however you can to maximize profits is thankfully drawing to a close. I think we can all agree this is great news for users of the dating platform, as well as other dating sites. The precedent has now been set by the CMA for data usage and transparency in the industry. Our unique blend of customisation and easy white labeling allows for greater individual control of data, and ensures adherence to the various app store policies.
Berkshire, 1st June WhiteLabelDating. This record-breaking increase in subscribers was achieved on both mainstream and casual networks in all territories, following the Company’s efforts to optimise their billing process and capture more revenue , through a detailed audit across all browsers and devices. The Dating Dashboard offers a one-stop solution for partners to create their dating sites and landing pages, conduct their campaign analysis through self-serve reports, as well as optimise their campaigns with the help of AI recommendations, forecasting and ROI analysis tools.
The platform helps media brands, affiliates and entrepreneurs to create their own branded dating services. GDI spoke to CEO and co-founder Ross Williams about the initial success of the project, and about how the company plans to keep moving forward in the future. How did the idea come about? Because our investment in AI for moderation, customer care and other areas in the business, we have a low, scalable cost-base as a business and are well prepared for rapid long-term expansion and we believe this industry-leading incentive will help give our partners the long-term confidence to invest and grow with us.
We also worked very hard last year on our payment processing strategy to give us long-term, sustainable revenues and an industry-leading low chargeback rate without having to use a complex structure of companies and MIDs Merchant IDs to circumnavigate the chargeback thresholds like many others in the dating industry do including our competitors. This has allowed us to offer long-term revenue share agreements because we have confidence in our ability to process for the long-term.
Can you provide an update on the radio station partnerships WLD entered into late last year? We will also be supporting mobile apps for both iPhone and Android on sites across all our networks. The continued roll out of Facebook Dating will be an interesting experiment and one that I think will only benefit high-quality dating platforms as users search for a non-Facebook alternative. Visit the White Label Dating content partners page here.
Contact Simon at simon globaldatinginsights.
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Venntro Media Group is the umbrella company behind Global Personals and the White Label Dating WLD platform, which allows brands and individuals to launch their own fully-branded online dating sites. But the business said the decline in company revenue was not unexpected, as a “strategic decision” was taken to cease marketing spend on its own branded B2C sites.
It did however describe the decrease in its core WLD revenues as disappointing, but attributed the dip to general market conditions. It added that the fall in basic registrations during the year – from In the annual report, chief executive Ross Williams said the online dating industry experienced “a number of seismic shifts” during the month period that left “even the most well established companies facing major challenges”.
He said: “When online dating apps flooded the market at the end of adoption was rapid and widespread. This change in market dynamics impacted companies that operated traditional paid subscription models as consumers opted for free and low cost apps. As a result, revenue of these traditional model businesses suffered. Low cost products are recognised more for their casual dating function while consumers now better understand the place, and the value, of traditional online dating models in providing them with serious relationships.
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With over 20 years experience in developing commercially successful ecommerce businesses, Williams co-founded Venntro in with Steve Pammenter with no private backing. The award-winning platform allows brands, online marketers and entrepreneurs to power their own fully branded online dating sites and generate industry-leading revenues and profits. The company, and market-leader in White Label dating solutions, has registered over 49, partners that have gone on to create over 55, dating sites.
In we are continuing to deploy AI across the business to enable us to serve members faster and improve metrics for partners.
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Yes it’s huge and AdvanDate has the only custom solution that allows you to do exactly that. When you start this type of site you create your own dating site that allows people to point their dating site to your network and you manage it and take a percentage of their membership fees. The more sites that join your network the more money you will make. This WLD solution allows you to manage your whole network from your own dating site admin area.
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During RiskConnect , The Paypers had the pleasure of meeting Jenny Gonzalez from Dating Factory , who walked us through the life of an online dating merchant. Gonzalez is an expert in affiliate marketing, online marketing, and branding. She was more than happy to share her industry experience and to tell us how to avoid love scams. Dating Factory is a large international company, providing white label software.
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In addition to providing the technology, Venntro Media Group operates a complementary work-for-hire business model in which it offers customer care and after sales service to companies that use its technology. Venntro Media Group help service the dating sites created by their partners in order to boost revenues and increase the number of users on the platform.
Venntro Media Group hold on to all of the dating service user information on their databases. Ross Williams and his partner Steve Pammenter set up a web-based dating service in It all started as the two partners identified a gap in the market while using existing online dating sites. They decided to develop a technology that could improve the existing offering with the acknowledgement that most dating sites where based on the same type of technology.
Venntro Media Group now hosts a portfolio of over 25, sites and work with over 1, partners around the world. The company has over 40 million people worldwide on their database. These tend to be existing companies that have a portfolio of websites — dating or not — that either want to build or improve an existing dating website.